DARK SIDE OF FAST FASHION

 Fashion

To me, fashion is an way to express yourself and discover yourself. But my heart breaks. when i came to know the dark side of fashion. Fashion is the Second most polluting industry.

 

Brands like ZARA , H&M,TOPSHOP,FOREVER21,are responsible for polluting ENVIROMENT. 

These brands have bring the concept of fast fashion.

Now you might be thinking what is fast fashion????

It's when Zara landed in New York at beginning of 1990s,that people first heard the term "fast fashion".it was coined by the new York Times to describe Zara's mission to only take 15 days for a garment to go from the design stage to bring sold in stores.

Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebritiy culture and turns them into garments in high street stores at breakneck speed to meet consumer demand. The idea is to get the newest styles on the market as fast as possible.

So shopper can snap them up while they are still at the height of their popularity,and 

then, Sadly discard them after few wears.

          How fast fashion is         

        destroying our planet 

a) Fast fashion is responsible for producing 20% of global wastewater.

b)Making a pair of jeans produces as much greenhouse gases as driving a car more than 80mile.

c) the fast fashion industry produces 1.2 billion ton's of co2 per year. This is quivalent

to more emission than air travel and international shipping.

d) one t-shirt  takes 2,700 liters of water to make. that is 1,350 days of drinking water for one person.

Cheap textiles .

Cheap textile also increase fast fashion's impact.Polyester  is one of the most popular fabrics.it is derived from fossil fuels. Contribute to global warming.and can shed Microfiber  that add to the increase level of plastic in our oceans when it's put through the wash.

Fast fashion demands.conventional

Cottonrequires enormous quantities of water and pesticides in developing countries.this result in risk of drought and creats huge amounts of stress water.

Mindless consumption 

1)Over-consumption is one of the biggest issues within consumer behavior,implusive over shopping, in terms of style, and psychology, says a lot out taste,and our mental state as consumers.In the current economic and enviromental climate it is increasingly important to use fashion psychology to understand our retail habits in term of why we shop and why we overshop.

2)Before leaving for your shopping trip mentally detail what you plan to accomplish.

3)Serves to separate your daily expenses into "needs" and "wants"

Be cynical of" sales"

It's one thing to stock up on discount products that you need on a regular basis, but it's quite another thing to leaving a store with a bag full of "bargains" you'd never intended to buy in the first place. Be mindful that buying anything on sale is still Spending not saving.